David Kim & Associates

How Sovereign Citizens Helped Swindle $1 Billion From the Government They Disavow

Tens of thousands of far-right extremists subscribe to a paranoid ideology that lends itself seamlessly to financial crime.

How to Promote Your Most Prestigious Content

Think about a scenario where you’ve come up with content that you know adds tremendous value to ...

"Should We Turn Around?"—The Fine Line Between Foolishness and Bravery

Where precisely that line lies is difficult to say and does not really matter. We know that there is a line.

Why Is Nobody Talking About the Latest N.F.L. Scandal?

4 considerations when starting a public relations agency

Public relations professionals are known for promoting their clients' perspective, and should be able to enhance the image of their clients as well. They are not like paid advertisers—a PR pro’s entire job is to

Is Public Relations A 'Bullshit Job'?

An LSE professor says public relations consultants are part of a troubling trend: the proliferation of "bullshit jobs." If you agree, perhaps you're doing PR wrong.

Measure Public Relations with Google Analytics

Measure public relations campaigns with Google Analytics. Public relations can influence the good links, PR Pros shouldn't fall behind.

Using Public Relations to Build a Brand

There are many ways that public relations work can help build your brand. Most of them are pretty basic, but that does not mean they are always easy. So le

Is your company ready for public relations? This checklist will help you decide

Before engaging with a Public Relations agency, make sure that your business is ready first. Our checklist provides some guidelines.

Public Relations and Marketing: What’s the difference?

When I was transitioning from the public relations world to the marketing world, a question I often faced about my decision was “Wait, aren’t those the same thing?”

Tips for molding community relations with public relations

The community relations function is a key component of public relations. It focuses on managing the relationship between an organization and its host community. Community relations professionals often work with local media, civic groups, elected

8 Steps to a Killer Public Relations Resume

You're looking for a job in PR. If you can't pitch yourself with a great public relations resume, you're looking for a job in the wrong field.

Are You Ignoring These 4 Public Relations Trends?

There are certain Public Relations trends that have moved beyond the fad phase and become lodged in the very fabric of today's business landscape.

Public relations: what to expect in the near future

The world of public relations is ever-changing, with new technologies emerging and new issues facing the industry.

Public Relations and Social Media: Are You a Tech Tester?

Social media has expanded our approach to public relations, giving us an opportunity to apply what we know in new ways. One of the greatest opportunities we have is in technology — a field we used …

Understanding Public Relations Metrics & Measurement Tools

The public relations industry often gets a bad rep for being manipulative and immeasurable. Contrary to popular understanding, there are numerous measurement tools used in the field of public relatio…

Using Public Relations to Help Build your Brand

There are many important factors which allow companies to use public relations to build their brand. Using every bit of information to their advantage is t

Public Relations for Small Businesses — Does That Exist?

There's an overabundance of public relations agencies and despite their high costs -- or maybe b...

9 Steps to Employ an Embargo Properly in Public Relations

Embargoes can be both helpful and challenging for public relations. By placing news releases under embargo, businesses can release news to media outlets and simultaneously delay publication until a c…

Exploring how AI can be used in public relations

The value of a strong, successful public relations campaign cannot be understated. When a company or brand invests in an organized set of activities whose aim is to build a loyal, ever-expanding client base, targeted